“To maintain your independence, you must always be needed and wanted. The more you are relied on, the more freedom you have. Make people depend on you for their happiness and prosperity and you have nothing to fear. Never teach them enough so that they can do without you.”
“You can die from someone else's misery; emotional states are as infectious as diseases. You may feel you are helping the drowning man, but you are only precipitating your own disaster. The unfortunate sometimes draws misfortune on themselves; they will also draw it on you. Associate with the happy and fortunate instead.”
“Any momentary triumph you think you have gained through argument is really a Pyrrhic victory: The resentment and ill will you stir up is stronger and lasts longer than any momentary change of opinion. It is much more powerful to get others to agree with you through your actions, without saying a word. Demonstrate, do not explicate.”
“When you force the other person to act, you are the one in control. It is always better to make your opponent come to you, abandoning his own plans in the process. Lure him with fabulous gains-then attack. You hold the cards.”
Use the wisdom, knowledge, and hard work of other people to further your own cause. Not only will such assistance save you valuable time and energy, but it will also give you a godlike aura of efficiency and speed. In the end your helpers will be forgotten, and you will be remembered. Never do yourself what others can do for you.
“Everything is judged by its appearance; what is unseen counts for nothing. Never let yourself get lost in the crowd, then, or buried in oblivion. Stand out. Be conspicuous, at all costs. Make yourself a magnet of attention by appearing larger, more colorful, more mysterious than the bland and timid masses.”
“Reputation is the cornerstone of power. Through reputation alone you can intimidate and win. Once it slips, you are vulnerable, and will be attacked on all sides. Make your reputation unassailable. Always be alert to potential attacks and thwart them before they happen. Meanwhile, learn to destroy your enemies by opening holes in their own reputations. Then stand aside and let public opinion hang them.”
When you are trying to impress, the more you say, the more common and less in control you appear. The more you say, the more likely you are to say something foolish. Powerful people impress and intimidate by saying less.
Keep people off-balance and in the dark by never revealing the purpose behind your actions. If they have no clue what you are up to, they cannot prepare a defense. Guide them far enough down the wrong path, envelop them in enough smoke, and by the time they realize your intentions, it will be too late.
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