Make it fun and enjoyable for everyone
It is always true that alone or without a customer, you are not going anywhere. It is, and it will always be others, who will eventually decide whether to buy or not your product, your service, whether to hire you or not, give you that promotion, or invest in your project. This is the one and only reason why you shall always look forward to further consolidate and develop of your brand by fostering your existing contacts and acquiring new ones. The quantity and quality of your contacts is and always will be the best yardstick with which to measure the success of your personal and professional branding and this is what networking is all about.
Networking and branding is all about helping other people.
Whatever the nature of the social or professional event you may be considering attending, always think networking. Think about how can you be of any help to others first and how you can forge a relationship that will be ultimately beneficial for both parties. When meeting with people, new or old acquaintances always think about how you can help these people. Speaking about their personal or professional life, listening to them instead of speaking about you is always a good start and very good branding.
Good branding and networking is all and everything about attending the right events, speaking to the right people in the right time and in the right way.When conducted properly, networking is usually fun, productive and the greatest personal and professional branding tool that you may have.
Just remember to make it fun and enjoyable.